Alter Trade Japan (ATJ) trades food-stuffs including bananas, coffee and
so on. Today, our daily life including diet is closely connected with occupations
and living of all people in the world. And yet, the trade as a whole is
controlled by a few international institutions and corporations. ATJ was
established by consumers' cooperatives, groups for direct trade between
producers and consumers, citizens' organizations, aiming to a system and
relationship different from the current one, an alternative society through
trading that connect communities of production and of consumption.
Through its activities、ATJ
||supports small producers growing crops
suited to local climate within their community.
||trades good food, safe for both producers
and consumers, and non-destructive to environment.
||offers the space for "encounter"
beyond borders, aside from trading. Producers and consumers meet and
support each other as human beings through trading of food stuffs.
With economic activities of grass-roots, ATJ aims to build a system which
allows everybody can choose his/her lifestyle and living in the community.
In an alternative society we wish to build, everybody would live together
peacefully on this planet.