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ATJ Coffee
ATJ Coffee
Profiles of Production Areas
From Producers Abroad to Consumers in Japan
Brief History of ATJ Coffee
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The price of coffee beans is unstable and under the control of the international market. Under economic globalization and the expansion of free trade, many small farmers in coffee production areas in the world have little choice but to give up farming.
ATJ has joined with TWIN, an English organization promoting fair trade, and PARC, an NPO in Japan, to support coffee farmers' struggles for self-reliance in different parts of the world.

The ATJ coffee trade is divided along three main lines.
・Fairtrade Coffee (Coffee produced and processed together)
Coffee produced by indigenous people living in the uplands in Peru, Mexico, Haiti and Tanzania. In these areas, organic farming, women's projects and community development are supported by fairtrade coffee.
Farming based on the natural soil is promoted. Concerns for environment and sustainable production of coffee among producers are also growing.

・Asian Coffee Collection (East Timor)
In East Timor, the first country to win independence in the 21st Century, almost a quarter of the entire population lives on the coffee industry. Coffee is the most important export item for this new country, and producers are working hard to learn better methods of cultivation, processing and technology so that they can control export itself in the future.

・Eco-friendly Organic Coffee (Naturaleza)
Manabi, in the Andes Mountains in Ecuador, is located right on the equator. Naturaleza is produced and processed at Manabi without causing any damage to the environment. Naturareza means "nature."